How to Use a Facebook Profile Frame
To add a frame to your Page's profile picture:
Search for a frame by entering the frame's keyword or "HWC." As shown below, for those who become a Dogwood Society Member, they can search the keyword "HWC Dogwood" and that frame will appear.
Choose the frame you want to use from the results.
Choose how long you would like this frame to appear on your profile.
Click Use as Profile Picture.